Rise of Pantyhose
The 1960s saw pantyhose go from novelty to necessity, fundamentally changing how women dressed their legs.
The Perfect Storm
Several factors combined:
- Miniskirts rising above stocking tops
- Women's liberation movement
- More active lifestyles
- Demand for convenience
Market Takeover
Sales Growth
| Year | Market Share |
|---|---|
| 1965 | 5% of leg wear |
| 1968 | 50% of leg wear |
| 1970 | 70% of leg wear |
Stocking Decline
- Garter belt manufacturers struggled
- Stockings became niche item
- Many brands pivoted to pantyhose
Fashion Freedom
Pantyhose enabled:
- Any skirt length
- No visible garter bumps
- Athletic activities in skirts
- Quicker dressing
Product Innovation
1960s Additions
- Different denier weights
- Color variety
- Pattern options
- Support versions
1970s-80s
- Control top
- Sheer to waist
- Sandal toe
- Run-resistant weaves
Cultural Impact
- Simplified women's morning routines
- Enabled new fashion possibilities
- Became workplace standard
- Drugstore staple item
Pantyhose vs. Stockings Today
Both have their place:
- Pantyhose: Everyday convenience
- Stockings: Special occasions, vintage style
- Hold-ups: Bridge between both